July 18, 2016 by davidbjornson
3 Tips For a Better Law Blog
When a law firm decides to put up a blog in order to stay relevant or to further increase their reach, people usually expect it to be boring because of the involvement of too many law technicalities that most people don’t fully understand. Their dilemma is that they don’t really put a lot of effort into gaining the interest of the masses. A possible reason for this might be because the people who manage and write on the blogs are the lawyers themselves. In which case, they might actually be too busy to make an effort to post regularly.
One of the law blogs which impressed us was the blog of Bjornson Law Offices. The blog is headed by David Bjornson of Missoula, Montana. Their blog lets its readers know what they’re getting right off the bat. David Bjornson seems to really make sure that their blog doesn’t prolong topics too much. They also seem to be trying their best to post something that the common man can understand. Law firms should really take a hint from how Bjornson Law Offices utilizes its blog. It’s helpful, easy to understand and straight to the point. If you want a blog like Bjornson Law, here’s a list of what you can do to make your law blog all better:
Talk about something that people can relate to.
The most common mistake that law firms make when they start a blog is write very technical material which in turn cause people to lose their interest in reading. What Bjornson Law does is create material that catches the attention of readers and makes an effort in trying to gain the readers’ curiosity which would then cause them to read more of the firm’s work.
Beware of too many words.
The thing about law blogs that make them so uninviting to most readers is they have more words than other blogs. When the common man decides to read about law, he expects to find a straight answer. When you visit Bjornson Law’s blog, you will get nothing but the most straight-to-the-point answers that don’t require a dictionary visit. Use as little words as possible. Make sure to choose your words carefully in order to come up with a short yet direct blog.
Talk about things that matter.
One of the great reasons that law blogs exist is to create a voice for the people. It is also used as a means of making the law more understandable for the common man. Because of this, lawyers should then take the opportunity of talking about issues that matter in order to inform the people of its importance in society.
Once you try all these tips, your blogging powers will eventually be stronger than ever. Leave it to David Bjornson to think of great ways to come up with new topics for his law firm’s blog.